Frequently Asked Questions

Most platforms let you watch. We let you live it.

From emotional storytelling to real horse ownership, live streams, cinematic content, AI interaction, and even decision-making — FreeRaceHorse.com gives fans what every sport wishes it could: full access, ownership, emotional connection, and real participation.

Unbridled is our flagship show — a powerful streaming series about one man’s mission to rebuild a forgotten farm, challenge a broken racing system, and protect the magnificent horses at the heart of it. It’s real, dramatic, emotional, and your entry point into the entire platform.

It’s 100% real. The horses, the people, the facility, and the transformation are all authentic. What we show is cinematic, but the stories are true — and still unfolding.

You’ll be invited to go deeper. You can claim a free share in one of the real horses featured in the series and follow their journey through exclusive stories, live streams, behind-the-scenes content, and interactive features.

Yes — you receive a free digital share in a real horse. It’s symbolic ownership that gives you unique access, interaction, and participation. You’re not responsible for any costs, and you can’t sell your share — but it brings you directly into the action.

We chose horse racing because it’s beautiful, emotional, and real — and because no sport needed a reimagining more. The connection between humans and horses is powerful, and this platform puts that relationship at the center of the story, where it belongs.

It’s both — and more.

We call it an experiment in a new kind of entertainment and sports ecosystem. One where fans start with a show and end up emotionally connected to real horses, real outcomes, and real stories.

Nothing.

Claiming a horse and joining the platform is completely free. As we grow, we may offer premium content or upgrades, but our core experience starts at no cost.

You’ll have access to the following and much more :

  • Livestreams from the barn and paddock

  • Cinematic updates on your horse’s story

  • AI Horse Chat that lets you “talk” to your horse

  • Photo and video galleries

  • Voting and interactive decisions that impact your horse’s world

You might help choose your horse’s nickname, vote on special treats, pick between training protocols , or help unlock storyline directions. As the platform evolves, so will the interactivity.

Yes. We operate fully within the legal framework of digital promotions and symbolic ownership. We do not offer gambling, and there is no financial risk to fans.

Your FreeRaceHorse.com® horse comes with digital ownership — not a financial investment, but a living connection. There’s no cost, no betting, and no cash payouts. What you earn is something far more lasting: an unforgettable experience as you follow your horse’s real journey — its races, challenges, and redemption. When your horse wins, you feel it — and every step helps protect and give purpose to the horses themselves.

We hope to open our facility for select in-person visits and fan days in the future. Until then, the platform gives you the next-best thing: 24/7 visual access and live streams , cinematic updates, and real connection.

You’ll get:

  • A share in a real racehorse

  • Livestream and camera access

  • Behind-the-scenes videos

  • Emotional cinematic content

  • Interactive features (chat, polls, etc.)

  • Exclusive early access to future shows

Fantasy sports are based on stats.

eSports are based on fiction.

This is based on real life.

FreeRaceHorse.com combines entertainment, ownership, and interaction in a way no platform ever has — with real animals, real outcomes, and real emotion.

We’ve built a multi-show experience designed to fully immerse you in the world of FreeRaceHorse.com — emotionally, visually, and personally.

  • Unbridled is our flagship series — the raw, emotional journey of building something real for the forgotten horses. It’s about transformation, purpose, and one man’s fight to change the industry from the inside out.

  • Behind the Race follows the individual horses you know and own — their battles, breakthroughs, quirks, and progress. It’s intimate, dramatic, and a powerful way to truly bond with your horse’s story.

We also offer a variety of supporting shows that highlight the day-to-day life at the facility, share insights into the racing world, and capture the natural connection between the horses and their caretakers.

Together, these shows create a fully immersive experience — designed to make you feel like you’re truly there, living the journey with us and with the horses you’ve come to care about.

We’re live and ready. The MVP is functioning with sign-ups, streaming, and ownership features. More features are being added constantly — and our first wave of shows is already shot and rolling out.

FreeRaceHorse.com® was created by Substrata Media®, founded by Michael Calderone — an innovator in interactive entertainment and the driving force behind every facet of the platform. Calderone personally invested over $5 million personally to build the facility, the horses’ care network, and the technology that powers this living entertainment experience.

As the former founder of several leading entertainment platforms , Calderone helped shape early online engagement. But Substrata Media® isn’t about business — it’s about purpose. It was built to reimagine a fading sport for a new generation, to create real connection between fans and horses, and to protect the animals that inspire it all.

FreeRaceHorse.com® is just the beginning. Built by Substrata Media®, the platform was designed to create real awareness and protection for the horses — giving them a voice and a following that can’t be ignored.

But along the way, we uncovered something bigger: a new kind of media ecosystem built on ownership, engagement, and storytelling. The same emotional, participatory model behind FreeRaceHorse.com® will expand into other worlds — new sports, new causes, and new communities — where audiences don’t just watch, they belong.

Most platforms let you watch. We let you live it. Through real horses, cinematic stories, livestreams, and interaction, FreeRaceHorse.com® gives fans what every sport wishes it could — emotional connection, ownership and true participation.

Unbridled — A Journey of Passion® is our flagship streaming series — a raw, emotional story about rebuilding a forgotten farm, challenging a broken system, and protecting the horses at its heart.

It’s 100% real. The horses, people, and transformation are authentic. What you see is cinematic, but every story is true and unfolding in real time.

You’ll be invited to go deeper — claim a free digital share in one of the real horses, follow its journey, and experience live updates, stories, and behind-the-scenes content.

Yes — symbolically. Your digital ownership connects you directly to a real horse’s story. No costs, no liability — just pure access, emotion, and participation.

Because it’s beautiful, emotional, and ready for reinvention. The bond between people and horses is timeless — and we’re bringing that connection back to the center of entertainment.

It’s both — and more. It’s a new media ecosystem where real horses, real stories, and real audiences collide.

Nothing. Free to join, free to claim a horse. Optional premium content may arrive later, but the core experience is always free.

You can watch live barn streams, view cinematic updates, chat with your horse’s AI companion, vote in polls, and shape moments of their journey.

Fans may help pick nicknames, treats, and training choices — and even influence storylines as the platform evolves.

Yes. FreeRaceHorse.com® operates within all legal frameworks for symbolic digital ownership — no gambling, no risk, just participation.

Your horse comes with digital ownership — not a financial investment. There are no payouts or bets. What you earn is far more lasting: the thrill of connection, real emotion, and helping protect the horses you follow.

Select visits and fan days are planned. Until then, you’ll have 24/7 live streams, cinematic content, and direct digital access.

A digital share in a real horse, live and behind-the-scenes access, cinematic updates, interactive features, and early access to new shows.

Fantasy is numbers. eSports is virtual. This is real life. Real horses, real stakes, real stories — and you’re part of it.

We’ve built a multi-show world: Unbridled — A Journey of Passion® anchors it, while Behind the Race and others explore each horse’s journey, the facility, and the people who make it possible.

We’re live and growing. The core experience — streaming, sign-ups, ownership — is active now, with new features rolling out continuously.

FreeRaceHorse.com® was created by Substrata Media®, founded by Michael Calderone — an innovator who invested over $5 million to build the facility, platform, and care network. Substrata Media® exists to blend entertainment with purpose — protecting horses and inspiring change.

FreeRaceHorse.com® is just the beginning. Built by Substrata Media®, it leads a new media ecosystem based on ownership, engagement, and storytelling — expanding into new sports, causes, and communities where audiences don’t just watch — they belong.